Leading a Rebrand:

Modernizing the Global Content Creation Process

Role: Global Project Lead – Marketing Operations / Content Systems
Teams involved: U.S. Marketing, European Marketing, Sales, R&D/Engineering, External Vendor
Timeline: 4 months
Deliverables: 4 brochures + global content standards + new content creation workflow

Executive Summary 

I led a global initiative to consolidate, modernize, and standardize our elastomer product collateral into a unified four-brochure series used across the U.S. and Europe.
I built the project plan, managed cross-regional teams, coordinated with engineering and sales on content accuracy, and owned vendor management.
The final series shipped on-time and under budget, establishing the first global content-creation process within the division.

The Business Problem 

  1. Product information was inconsistent across regions.
  2. Sales teams in different markets were using outdated or conflicting materials.
  3. Engineering teams struggled to keep collateral accurate across revisions.
  4. There was no standardized content-development workflow

Role & Ownership

  • Full project plan + timeline
  • Global stakeholder alignment
  • Content strategy and story flow for all brochures
  • Engineering + sales technical alignment
  • Vendor selection + management
  • Budget management
  • Localization guidance for EU team
  • QA + approval cycles
  • Final publishing via FlippingBook & print

Project Plan & Process 

Discovery Phase
  • Audit of all existing collateral (US + EU)
  • Interviews with sales, engineering, product management
  • Identified inconsistent messaging, conflicting technical data, and gaps
Planning Phase
  • Created 4-brochure content architecture
  • Defined roles, responsibilities, and milestones
  • Built cross-regional workflow
  • Established content versioning and QA standards
Development Phase
  • Facilitated weekly syncs with EU team
  • Aligned engineering and sales on all technical statements
  • Coordinated vendor tasks (design, layout, revisions)
  • Directed visual and messaging consistency across all 4 brochures
Launch / Rollout
  • Delivered all assets on time and under budget
  • Migrated brochures to FlippingBook platform
  • Worked with regional marketing teams for market deployment

Results & Impact

Business Impact
  • Standardized collateral for global product line
  • Harmonized messaging across U.S. and EU
  • Reduced engineering review cycles for future updates
  • Improved regional sales enablement consistency
  • Established the first scalable content-creation process
Operational Impact
  • Cut production time by 46% compared to prior cycles
  • Delivered the series under budget by 18%
  • Provided the template for future regional marketing content
  • Reduced duplicated effort across teams
Content Impact
  • 4 professionally designed brochures
  • Reusable assets and frameworks for future product launches
  • Centralized source-of-truth for elastomer messaging

Project Deliverables